Dream11’s new IPL ad campaign urges fans to play fantasy cricket

Fantasy gaming platform Dream11 has launched a set of new six campaigns which are being promoted during the ongoing Indian Premier League (IPL) 2021. With a tagline ‘Team Hai Toh Mazaa Hai’ (loosely translated to if there’s a team, then there’s fun), the campaign centres around fans and their love for cricket.

Created by advertising agency Tilt Brand Solutions, the 25-second ads are a set of nostalgic and light-hearted TVCs, that strike a chord with cricket enthusiasts who have experienced fun, loyalty and pride while playing gully cricket with their friends as a team. The films feature cricketers Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer as they have fun playing cricket with teams in their neighbourhood.