Draft policy calls for legal framework to regulate unsolicited commercial messages, calls

The draft e-commerce policy also aims at streamlining protection of personal data and empowering the users or consumers to control the data they generate

The Government would develop a legal framework to regulate unsolicited commercial messages and calls with a view to protect consumers interests, according to the draft national e-commerce policy.

The draft has also asked for moving towards a system for electronic redressal of grievances including making available compensation to the aggrieved consumer electronically.

It said that a transaction completed online should have an electronic system of grievances redressal which will, in turn, boost consumer confidence. In this regard, mechanisms will be developed to establish e-consumer courts as part of the mission.