DPIIT asks e-commerce cos to start displaying country of origin for new product listings possibly by Aug 1

The department for promotion of industry & internal trade (DPIIT) has asked e-commerce companies to start displaying country of origin for all new product listings on their platforms, possibly by August 1.

Officials at the department have also directed firms to add the country of origin to old product listings by September-end or early October, a source aware of the discussions told FE.

The DPIIT on Wednesday held a meeting with nearly 30 e-commerce companies including Amazon, Flipkart, Snapdeal, Jio, Lenskart, Paytm and BigBasket to discuss the matter. Shoppers Stop, Croma and Tata Cliq also attended the meeting, the source said.