Doordarshan launches souvenir store on Amazon India

NEW DELHI: Public service broadcaster Doordarshan has launched a souvenir store on online shopping website Amazon India. A whole range of merchandise including T-shirts, coffee mugs and sippers with the tagline “I am in your DNA, I am your Doordarshan” will now be available on the e-commerce platform. The idea is to establish an even stronger relationship with viewers who have grown up on shows like Hum Log, Buniyaad, Ye Jo Hai Zindagi , Malgudi Days, Ramayana and Mahabharat in the 1980s and 90s, help them relive the nostalgia, introduce the memorabilia to younger viewers and re-establish the brand value of Doordarshan as the channel of India, a statement from the broadcaster said.

“This is one of the brilliant initiatives that Doordarshan has undertaken to not only connect with its loyal audience of generations who have stood by DD over the years but also the youth of India to continue being part of the public broadcaster’s family,” A. Surya Prakash, chairman, Prasar Bharti, said at the launch.