Domestic brands like Lava, Micromax eye international expansion; renew focus on entry-level smartphones
By
Biju Kumar
NEW DELHI: Indian handset players such as Micromax and Lava, fighting for survival in their home market, are looking to shore up revenue and drive volumes through international expansion. But analysts say that a better bet will be to increase focus on the under-$100 (around Rs 7,000) smartphone segment and on feature