Disruption is the only constant for India’s Rs 1.38 lakh crore media & entertainment industry

For some, ‘disruption’ in industry may mean muted growth, but for media and entertainment in India, it is probably the only constant theme that has driven this industry’s growth, taking it to where it is today—having a gross turnover of Rs 1.38 lakh crore as of 2020.

This is despite the effect of the Covid-19 pandemic, which has shaved off almost three years’ growth — or Rs 43,900 crore — from the Indian M&E industry top-line, taking it back to 2017 levels, as per a FICCI-EY report.