Display QR code in ads or face up to Rs 50,000 fine, bldrs warned

MUMBAI: From August 1, prominently display the QR code of the real estate project in advertisements on various mediums or face a penalty ranging from Rs 10,000 to Rs 50,000, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has told developers across the state.

Even after imposition of the penalty, if the promoter fails to rectify and remedy the violation within 10 days, appropriate action will be taken against him, said a MahaRERA official.

“The idea behind making the QR code available in all advertisements is to ensure that information about the project is available at the fingertips of prospective homebuyers.