Disney+Hotstar rejigs pricing strategy, to offer entire content library to all paid subscribers

NEW DELHI: Taking a leaf out of its biggest global competitor Netflix’ book, Disney+Hotstar, the video streaming service from Star & Disney India, has reworked its pricing strategy in the country with the introduction of three new subscription plans which will allow all the paying users access to its entire library, starting September 1st.

As of now, Disney+Hotstar used to offer two annual plans – VIP at Rs 399 and Premium at Rs 1,499. While the VIP users had access to all Indian originals and live sports, only Premium users could watch the English films and shows.

The new plans are screen-access based, but at a much cheaper cost than those of Netflix.