Disney Star, Viacom18 to fight it out on IPL ad pitch amid merger talks

Disney Star and Viacom18 are gearing up for an aggressive battle for advertising dollars in the upcoming Indian Premier League (IPL) 2024, even as merger talks between their parent companies continue.

ET had reported earlier that the two companies have signed a non-binding term sheet to merge Disney Star and Viacom18. Both are currently in the midst of a due diligence exercise.