Disney Star sees 47% jump in consumption for opening IPL match, TV rating rises 29%

Disney Star, the official television broadcaster of Indian Premier League, said it has seen a 47% on-year jump in consumption for the opening match, while its TV rating also spiked 29%.

The broadcaster said in a statement it clocked a total of 870 crore minutes of consumption on TV for the opening match between Gujarat Titans and Chennai Super Kings on March 31. Fourteen core viewers tuned in for the live broadcast on the opening day, which included the opening ceremony with 13 crore viewers.