Disney Star ropes in record number of sponsors, advertisers ahead of ICC World Cup 2023

Ahead of the ICC World Cup 2023, Disney Star which has exclusive broadcast and media rights for linear and digital platforms, has roped in a record number of 26 sponsors and 500 advertisers so far, a top company official said on Wednesday.

Several of these sponsors have opted for both TV and digital formats and some of them are sponsors only on TV or for digital, company’s head for sports, Sanjog Gupta said.

Disney Star is broadcasting all 48 matches of ICC Men’s Cricket World Cup live on its TV channels and live streaming through its OTT platform Disney+ Hotstar.

The company has custom-built packages for advertisers, which will serve their brand objectives. It is also giving a ‘big push’ on the digital side this year, which allows advertisers to connect with specific audience cohorts.