Disney is new to streaming, but its marketing is unmatched

Tom Bergeron, host of the ABC reality show “Dancing With the Stars,” looked into the camera at the start of a recent Disney-themed episode and made a forceful sales pitch. Disney Plus, a new streaming service, was arriving Nov 12, he told the 7 million people watching at home. With his voice rising, he added, “It’s available for you to pre-enroll right now!”

At that moment, Disney Plus employees, watching the live broadcast from Disney headquarters in Burbank, California, broke into applause. By the end of the hourlong broadcast, they had sore hands. Bergeron plugged the service over and over again.