Disney+ Hotstar unveils best practices and guidelines for effective OTT advertising

Disney+ Hotstar, a streaming platform, has launched a handbook for effective brand building on the platform. Titled ‘Winning in the OTT Era with Disney+ Hotstar, the handbook shares learnings based on the analysis of over 200 campaigns and offers a 360 degree view of why marketers must include OTT in their marketing strategy.

The playbook shares key media planning principles along with creative best practices for video ads to enable advertisers to make the most of their campaigns on OTT platforms, it also inspires advertisers to go beyond vanilla advertising by collaborating with the Disney+Hotstar’s CreativeWorks team to create bespoke, contextual, impactful campaigns.