Dish TV sets target to get 20% of subscribers to online streaming services

Even as over-the-top (OTT) platforms are gaining momentum in the entertainment space, Dish TV, which has been banking on revenues from direct-to-home (DTH) transmission, is now focussing on upgrading 20 per cent of its customers to online streaming services in the next 18-24 months.

This year itself, the company has set a target to upgrade atleast 500,000 viewers to online streaming services and is coming up with connected set-top boxes which can stream digital content directly to the television (TV) irrespective of the TV’s functional capabilities.

“Connected set-top boxes will offer the customer to even view digital content on a CRT (Cathode Ray Tube) TV. We will be launching it in the next few weeks and it will play a crucial role to help us convert customers to digital streaming”, Sukhpreet Singh, corporate head of marketing at Dish TV India said.