Dish TV airs plan to grow its user base

Mumbai: Direct-to-home (DTH) platform Dish TV has adopted a three-pronged strategy to acquire new customers and retain existing ones as it aims to become net positive in customer additions in FY25, CEO Manoj Dobhal told ET.

Once India’s largest DTH platform, Dish TV has been steadily losing ground due to competition in the market and a tussle between promoters led by Jawahar Goel and other investors including Yes Bank, which has now transferred its 24% shareholding to JC Flowers. Dish TV promoters own a 4% stake in the company.