Discovery launches streaming app Discovery Plus at subscription fee of Rs 299 per annum

Discovery on Monday announced its foray into the Indian video-streaming market with the launch of Discovery Plus, joining a clutch of over 30 players to compete for the same set of viewers.

What, however, differentiates Discovery Plus from the pack is its offering of unscripted content ? a segment other players are yet to tap into in a significant, concerted manner. Simply put, unscripted content implies programmes that are not scripted like live stunts or documentary series. Although Discovery Plus’s product slate is niche ? segments like science, adventure, food and lifestyle being the primary focus, the pricing is ‘mass’ or affordable so to say. The subscription fees are Rs 99 per month and Rs 299 for a year. The platform has a mix of both AVOD (advertising video-on-demand) and SVOD (subscriber video-on-demand) contents.