Discovery forays into OTT space with Discovery Plus

Discovery, a leading real-life or factual entertainment network, forayed into the over-the-top (OTT) space in India with the launch of ‘Discovery Plus’, but with a twist. Unlike the other 40 odd OTT players in the country, Discovery Plus will not be offering scripted content, and will offer only factual entertainment content.

Priced at an introductory offer of ₹299 per annum, the app aims to tap into what the company identified as a 2.5-crore strong base of ‘core TV infotainment consumers’ across tier-1 and tier-2 towns. This base pertains to those who watch over three hours of infotainment every month.

“One can argue that there are already so many OTT players in the country, do we really need another one ― and that’s a valid argument and a valid question if we were also walking down the path of scripted