Discount scheme upsets the Apple cart for retailers in India

Apple’s retailers across India are in a tussle with the company over a demand-generation scheme for iPhones. According to the sellers, they’re not being adequately compensated for discounts the US company is offering. These are on the iPhone 14 and iPhone 14 Plus models, along with the older iPhone 12 and iPhone 13 ones. The scheme will last for a few more weeks.

Retailers say Apple is forcing them to pay a part – Rs 800 per device – of the discount out of their own pocket. Additionally, the company is not compensating retailers for discounts on older inventory, which they had stocked in December at higher rates.