Direct-to-mobile: Everything about broadcasting technology in the works

India is mulling the delivery of multimedia content to smartphones, even without internet connectivity. This endeavour is centered around a technology known as direct-to-mobile (D2M) broadcasting. Collaborative efforts involving the Department of Telecom, the Ministry of Information and Broadcasting, IIT Kanpur, and Prasar Bharati aim to explore D2M’s potential beyond its emergency alert functions.

What is D2M?

D2M is a broadcasting technology capable of transmitting multimedia content to consumers’ smartphones without requiring an active internet connection.