Direct-to-consumer brands on top of everybody’s mind in pandemic season

Venture capital investors are lapping up new-age brands, which have seen unprecedented traction over the last few months.

The Covid-19 pandemic had come as a shot in the arm for digital shopping and getting consumers and brands online, and the businesses of these companies have gained tremendously in the last nine months.

The sector has seen investor interest worth more than $200 million through over a dozen deals in the last few months, data shows, making it one of the hottest sectors. Experts say the sector will grow at more than 40% each year for the next five years.