Digital video viewing to top traditional TV in US: Forecast

San Francisco: For the first time ever, US adults will spend more time this year watching digital video on platforms such as Netflix, TikTok and YouTube than viewing traditional television, Insider Intelligence forecast on Wednesday.

In the historic first, the market tracker expects “linear TV” to account for less than half of daily viewing, dropping to under three hours while average daily digital video watching climbs to 52.3 percent with 3 hours and 11 minutes.