Digital transactions up 52% in festival season, says report

Strong sales on retail and e-commerce channels and massive pent-up demand resulted in consumer appetite rebound; PayU registered a record high of 8 million transactions on a single day on October 3.

Consumers comfortable shopping for large-ticket items online

• During the 2021 festival season, average spends increased 52%, while overall transactions handled by PayU increased 17%, compared with 2020

The toppers

• Maharashtra and Karnataka accounted for 24.5% and 14.8% of total spends processed, respectively

• Mumbai accounted for 20% of total spends this season