Digital media to garner 65 per cent of incremental ad investment in India this year

Advertising investment in India is set to soar to ₹91,641 crore this year, representing an estimated growth of 10.7 per cent for 2020, according to GroupM, the media investment group of WPP, in its advertising expenditure (adex) forecasts for 2020.

Even with an overall slowdown in the global economy, Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020. India is the eight-largest market globally and is the largest contributor to incremental ad spends.

Right behind UK and USA, India will retain its position, with China dropping to the fourth spot, said GroupM.