Digital media may overtake print by 2021 to reach $5.1 bn in value: Ficci

With the increasing large base of internet users, digital media in the country is expected to overtake film entertainment in 2019 and print by 2021 to reach $5.1 billion in 2021, according to a FICCI-EY report.

Film segment was valued at $2.5 billion in 2018 and estimated to be $2.8 billion in 2019, while print was valued at $4.4 billion in 2018 and estimated to reach $4.8 billion in 2021.

Digital media grew by 42 per cent in 2018, valued at $2.4 billion, it said noting that Indians spent 30 per cent of their phone time on entertainment.

The expects the digital medium to be $3.2 billion in 2019.