Digital fuels every aspect of how we live, learn, work, and play: Nitin Singhal, MD – Digital Experience, Adobe India

The pandemic has triggered a digital-first world, driving businesses to accelerate their digital transformation plans towards delivering exceptional customer experiences across every touchpoint. “The ability to deliver great customer experiences is no longer just a nice-to-have—it is a competitive requirement in a digital-first reality,” says Nitin Singhal, managing director, Digital Experience, Adobe India. “Adobe’s mission to change the world through digital experiences has never been more relevant,” he tells Sudhir Chowdhary in a recent interview. Excerpts: