Digital experiences key to winning battle for bookings from Indian travellers

The standard of digital experience offered by airlines, hotels and travel agents now carries significant influence over the booking decisions of young Indian travellers, with millennials seeking a premium digital experience across all aspects of travel. Studies have shown this propensity for digital technology extends to the entire trip planning process, as well as during travel.

Though travellers are expecting more from travel brands, especially Indian travellers who want and expect travel providers to help them personalise their experience seamlessly, many travel brands are not delivering the deep, authentic and personal connections travellers aspire for.