Digital consent authorisation platform in place of blanket DND: Report

The Telecom Regulatory Authority of India (TRAI) will soon launch a platform to authorise consent digitally. This digital consent authorisation (DCA) portal will help customers to whitelist numbers on the platform, a report in The Economic Times said.

“The DCA will be ready in two-three months. Currently, we are undertaking testing for it. Once it is rolled out, customers can whitelist their numbers on the platform,” an official told the publication.

The move is a bid to filter out pesky calls and promotions by telemarketers.

Recently, in a directive, TRAI had asked telcos to implement an AI/ML (Artificial Intelligence/Machine Learning) tool which has been found to be effective in detecting and blocking spam that is pushed by unregistered telemarketers through telephone numbers (10 digits numbers).