Dhoni becomes shareholder in F&B startup that launches helicopter shot-inspired chocolates

Budding cricketers are not the only ones getting inspired by Mahendra Singh Dhoni’s iconic helicopter shot as it has now become the inspiration for artisanal chocolates launched on Tuesday by food and beverage start-up 7InkBrews, where the former India captain is also a shareholder. The company based out of Mumbai is founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel.

The new range of chocolates and beverages (non-alcoholic and alcoholic) have been launched under the brand Copter7 — inspired by the iconic Dhoni shot and his shirt number.

“When you believe so strongly in the vision of a company, it makes the association that much more meaningful.