Develop digital platform for customers’ consent for promotional calls, sms: Trai directs service providers

In order to curb the menace of pesky calls and sms, telecom regulator Trai has directed service providers to develop a unified digital platform in two months to seek, maintain and revoke customers’ consent for promotional calls and messages. In the first phase, only subscribers will be able to initiate the process to register their consent for receiving promotional calls and sms, and later, business entities will be able to reach out to customers to seek their consent to receive promotional messages, Telecom Regulatory Authority of India (Trai) said in a statement on Saturday.

“Trai has now issued a direction to all the access providers to develop and deploy the Digital Consent Acquisition (DCA)