Desi App: Time ticking for TikTok as Mitron debuts

Millennials hooked on social media apps but still proud of Swadeshi brand, especially when the foreign product happens to be Chinese, may now have a choice. A student of IIT Roorkee has developed the Mitron app which works exactly the same as Chinese TikTok, which is popular among the younger lots for making and posting short videos.

With anti-Chinese sentiment running high even among the millennials, especially after the coronavirus pandemic, the desi Mitron may find ready takers as it has an added appeal – the term mitron, meaning firends, has often been used by Prime Minister Narendra Modi in his speeches. No wonder the Mitron app has within a month of its release seen over 5 million downloads from the Google Play Store and also taken the number two spot. Though it is still far behind TikTok’s nearly 600 million downloads in India so far, the catchy name and similar usage format may give the Chinese rival a run for its money.