Demand high, supply low: Hit by chip shortage, automakers slow on deliveries

The automobile industry is going through a phase where demand is high but supply-side constraints due to chip shortage are playing spoilsport as manufacturers have to curtail production.

This is leading to high bookings for newly launched models as well as the popular selling ones. The end result is that the waiting period for buyers could go on increasing over the next few months.

Hot-selling models like Hyundai Creta, Kia Seltos and Maruti Suzuki Swift, continue to see high demand. Apart from them, cars launched in the past two-three months have been getting huge bookings, even though there is not enough clarity by when carmakers will be able to deliver them.