Demand for white-collar gig jobs in IT sector sees 46% growth in March

BENGALURU: With a 184% increase compared to the previous year, white-collar gig jobs have experienced a significant growth in March 2024. This surge indicates growing preference for flexible, project-based work arrangements, says talent platform foundit in its recent report.

The IT sector is at the forefront of this gig boom. The share of IT software in the gig economy has nearly doubled, jumping from 22% in March 2023 to 46% in March 2024. This indicates a strong demand for skilled freelance coders, IT consultants, and other tech professionals. Advertising and marketing also witnessed significant growth, with the share of gig jobs increasing from 5% to 18% over the past year. The foundit Insights Tracker (fit) also said that the overall hiring index increased by 3% from February to March 2024, indicating a slight uptick in hiring activity. However, compared to the previous year, hiring declined by 4%.