Delhi Police to hire social media agency to increase reach, popularity

To improve their image, particularly online, Delhi Police has decided to hire a social media analytics and outreach management agency, which will, among other things, create a YouTube channel that showcases their “good work”.

Currently, a team of contractual employees — mostly young graduates working with the Special Branch — handle Twitter accounts of the Delhi Police. It is learnt that Delhi Police Commissioner Rakesh Asthana wants a more professional approach going forward.

Last year, the Delhi Police had realised the importance of setting up an IT cell when, during the February 2020 Northeast Delhi riots, some unknown users, including from Pakistan, posted fake “alerts” about the violence and tried to “tarnish the police’s image”.