Delhi HC refuses stay on pesky message rule implementation

Delhi High Court has refused to stay the implementation of unsolicited commercial communication messages.

Noida-based tele marketing firm Shivtel Communications had filed a writ petition seeking a stay on scrubbing of commercial text messages by telecom companies.

The court took cognizance of Telecom Regulatory Authority of India’s latest instructions to telecom companies and declined to stay the implementation. The matter will now be heard on May 11.

The regulations require companies to register templates of their commercial text messages and the process was put on hold for a week till Tuesday following customer complaints. Scrubbing refers to the verification process followed by telecom companies for sending commercial text messages to the customers.