Deep discounts given by e-commerce sites major area of concern: CCI study

Deep discounting on goods and services offered by large online retailers has emerged as a major area of concern in a study conducted by CCI, particularly in case of mobile phones, and the fair trade regulator will probe all cases of possible abuse of market dominance.

Releasing the findings of the study and its own observations, the the Competition Commission of India (CCI) said marketplace platforms need to adopt self-regulatory measures to address all areas of concern flagged in the study and also bring out clear and transparent policies on discounts.

The study, Market Study on E-Commerce in India, was initiated by the regulator in April 2019 with a view to better understand the functioning of e-commerce in India and its implications for markets and competition.