Decoding workforce crisis in construction: Innovative approaches and breakthroughs

For many Indian construction companies, handling a multi-million dollar project often comes with a puzzling uncertainty – the number of informal workers who may or may not show up the next day. Companies in the sector have to replace their workforce three to four times a year, creating a logistical nightmare of massive proportions. But as daunting as this workforce crisis might be, it is also inspiring a new era of innovation and reshaping the industry’s future.

Gamification is emerging as a powerful strategy to curb this high attrition, offering an innovative solution for reinforcing desirable behaviours among informal workers. For instance, consider the case of a construction company introducing a point-based system, awarding workers for punctuality, work efficiency, and adherence to safety measures.