DD News comes under Opposition fire over new saffron logo ahead of LS polls

Two days after unveiling its new official logo, which was changed from ruby red to saffron, DD News has faced criticism from Opposition parties for the alleged “saffronisation” of the national broadcaster.

While DD News, the flagship channel of state-operated Doordarshan, stated that switching to a new logo is a mere change in visual aesthetic, Opposition parties questioned the need for effecting the change ahead of the Lok Sabha elections 2024, according to a news report in The Indian Express (IE).