Data gravity and how its pull is transforming data storage infrastructure

Data analytics, AI, and IoT are driving unprecedented growth in enterprise data. In fact, over the next year, enterprise data is projected to increase at a 42.2% annual growth rate, with only 32% of data available to enterprises is put to work, based on ‘Rethink Data: Put More of Your Business Data to Work — From Edge to Cloud’ report conducted by IDC. The remaining 68% goes unleveraged. With data volume growing exponentially, the accumulation of data has given rise to data gravity.

What is data gravity? It is the ability of data and applications to attract each other, similar to how two or more objects are attracted to each other under the law of gravity.