Data Culture: Building a data-driven organisation

Organisations are examining what it takes to transform the business on the strength of data, on account of the ability to collect and harness data with relative ease and having recognised the importance of data in business competitiveness. The access to smart digital tools and solutions and the progress in telecommunications technology have had a huge impact on the maturity of data management practices. Despite the several advantages that could emanate from data driven innovation, many organisations continue to face challenges in taking full advantage of the possibilities. The primary challenge is around the definition of data needs, lack of required processes to tap into the data pool and the linkage between various forms of data.