Dabur’s D2C brands to cross Rs 100 crore in sales this fiscal, says CEO Mohit Malhotra

Packaged consumer goods maker Dabur’sonline-only, or direct-to-consumer (D2C) brands, will cross Rs 100 crore in sales in the current financial year, company chief executive Mohit Malhotra said. These products, sold only on Dabur’s own webstore called DaburShop and marketplace platforms like Amazon and Flipkart, include premium baby care range of diapers, talcs, moisturisers and soaps, hair care and face wash under Vatika brand, cold pressed oils, and superfoods under its Real brand.