D2C startup Hammer to triple capacity to meet smartwatch demand

Consumer electronics startup Hammer will increase its manufacturing capacity for smartwatches to 3,000 units per day next year, from the current 1,000 units a day, in a bid to match the increased consumer demand, particularly from cities in southern India.

The company has recently rented a manufacturing facility in Hyderabad, where it will start operations in April next year. The plant has a capacity of up to 5,000 units a day. Hammer currently has a manufacturing plant in Panipat, Haryana where it produces its entire smartwatch range and about 65% of its audio products.