D2C greengrocer Fraazo raises $50 million from WestBridge, others

Mumbai: Fraazo, a direct-to-consumer (D2C) brand in the fresh vegetables and fruits category, has raised $50 million in a funding round led by WestBridge Capital, in a sign of increased competition in the space.

Existing investors Sixth Sense Ventures, Equanimity Investments, Apar Group participated in the fundraising, as did some family offices including Manish Choksi of Asian Paints.