D2C fashion firm Bewakoof raises Rs 60 cr in pre Series-B funding

D2C fashion brand Bewakoof.com raised Rs 60 crore in a pre Series-B round led by InvestCorp, and with participation from IvyCap Ventures and Spring Marketing Capital. The Company has so far raised Rs 170 crore including this round.

With this fund raise the company is planning to accelerate its growth trajectory by investing in marketing, branding, technology and talent acquisition. It aims to clock Rs 2,000 crore in sales by 2025.

Bewakoof, which recently rolled out celebrity led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar (Toofaan) plans to further build by signing other A-list celebrities to launch high decibel marketing campaigns across digital, OOH and TV.