D2C Ecommerce, India’s first multi-D2C brand online platform, Acquires leading lifestyle electronics brand HiLife from Hungama

D2C Ecommerce, a homegrown multi-D2C brand online platform has acquired leading lifestyle electronics brand ‘HiLife from Hungama’. Through this acquisition, D2C Ecommerce will expand its offerings in the electronics segment which includes smart wearables, headphones, fitness trackers and LED televisions. The young ecommerce startup had recently launched India’s first Smart LED TV with two remotes, for both old and young generation, under its electronics brand D2CVISION.

HiLife’ is a leading electronics brand that offers lifestyle products to enhance the users’ entertainment experience. Guided by its erstwhile parent company Hungama Digital’s philosophy of innovation, these products combine technology with ergonomics, to provide elegantly designed electronics accessories at affordable prices.