D2C bakery brand Baker’s Dozen raises $5 million in funding from Fireside Ventures

Direct-to-consumer (D2C) bakery brand Baker’s Dozen said it has raised $5 million in funding – a mix of debt and equity – led by Fireside Ventures. The company declined to disclose the valuation.

The startup plans to use the money to invest in R&D, hire C-suite level executives, market the brand, expand its distribution network, upgrade the company’s technology, which includes demand forecasting, and expand its bakery capacity to meet the rising demand.