Cyber Monday shatters records as US shoppers drive online sales to unprecedented heights

In a massive surge of online shopping activity, U.S. consumers have driven Cyber Monday sales to an unprecedented high, reaching a projected $12 billion to $12.4 billion, according to data from Adobe Analytics and Salesforce. The mid-range of this estimate reflects an impressive 8% increase, surpassing Adobe’s initial forecast and alleviating concerns about a lackluster 2023 holiday shopping season.

As the biggest U.S.

online shopping day unfolded, shoppers eagerly utilized their smartphones and laptops to secure discounts on a wide range of products, including electronics, clothing, toys, jewelry, appliances, and personal care items.