Cyber Monday set to be biggest online shopping day in US history

Cyber Monday is on track to bring in a record of as much as $12.7 billion in online sales, according to latest industry estimates, surpassing Black Friday’s digital numbers as U.S. retailers reached the last leg of an extended holiday selling season caused by the COVID-19 pandemic.

Shoppers have seen nearly two months of offers from retailers looking to recover sales lost due to mall and store closures, while Amazon.com pushed back its annual summer promotional event to October, creating a longer than ever season.

Estimates from Adobe Analytics, however, showed this year’s conclusion to Thanksgiving weekend promotions would still be the largest online sales day in history, with spending between $10.8 billion and $12.7 billion.