Customer experience firm Genesys launches new Cloud capabilities in India

Global cloud customer experience and contact centre solutions firm Genesys today announced the launch of Genesys Cloud in India, its tenth globally. This will allow the company to offer its customers ‘customer experience as a service’ and help improve customer outcomes at competitive price points, said Raja Lakshmipathy, Managing Director, India & SAARC, Genesys. “Our vision is to bring the world’s best cloud customer experience solutions for all Indian businesses. Today’s launch is a step toward delivering on this promise while adhering to the Indian regulatory framework that espouses data sovereignty,” he said. The company said that this was the first such deployment in India by a global customer service organisation.

The company has been working with Indian enterprises like ICICI Bank, Cleartrip and Tata Sky for over 16 years now. Globally, the company reported a 320% year on year growth in new enterprise bookings during FY2021. In India, new Cloud and Subscription bookings increased by more than 120 % year over year during fiscal year 2021, and the company expects adoption of Genesys Cloud in India to accelerate with the local data storage option.