‘CTV, short-form content driving major growth for YouTube India’: Ishan John Chatterjee

YouTube, which dominates digital video consumption in India with its 573 million users, is witnessing a boom in content consumption on both mobile and TV screens across long and short content formats in the country, a top company official said.

“There are two different kinds of trends that are happening at the same time. On the one hand, we are seeing the explosion of short-form video through YouTube Shorts, and on the other hand, we are also seeing an explosion of consumption of YouTube on living room screens (CTV),” said YouTube India director Ishan John Chatterjee.