Croma to launch voice-controlled home solution products by Sept-Oct

Croma, the omni-channel electronics and home appliances retailer from Tata Group, is planning to launch voice-controlled home solution products such as speakers, curtain openers and lights. The company is in talks with Amazon for using Alexa (virtual assistant) in its devices.

According to Avijit Mitra, ED & CEO, Croma, the company is likely to launch some products around the festive season in September-October this year. The offerings will be through Croma’s private label.

“We are working with Amazon to make Alexa available in Croma. We are trying to figure out where all we want to introduce it. We could start with speakers, curtain openers and lights,” Mitra told BusinessLine on the sidelines of opening Croma’s first store in the city on Tuesday.